Organised By
Bii World

PX Congress 2025 – Jeddah Speakers

Dr. Walid Fitaihi
CONFERENCE CHAIRPERSON

Dr. Walid Fitaihi

Chairman of the Board of Directors, and Chief Executive Officer
International Medical Center (IMC)
Adrianna Sperkacz
MASTER OF CEREMONIES

Adrianna Sperkacz

Group Patient Experience Director
Apex Health

Jason A.Wolf

President & CEO
The Beryl Institute, USA

Marcelo Pereira

Chief Executive Officer
Oman International Hospital

Dr. Saeed Yami, MBBS, MD, FRCSC, MBA

Chief Quality & Patient Safety Officer
Johns Hopkins Aramco Healthcare (JHAH)

Qadar Zada

Chief Operating Officer
International Medical Center (IMC)

Dr. Wael Khattab

Executive Director - Corporate Operations and Patient Experience
Magrabi Health

Vishal Bhalla

Founder & CEO
AnalytAIX

Vita Steina

Global Council, Board Member, Fellow / Advisor / Chair
The Beryl Institute / Health Minister of Latvia / Patient Experience Association Latvia

Lujain Abbas

Chief Patient Experience Officer
Dr. Samir Abbas Healthcare Group

Dr. Ashraf A. Amir

Chief Medical Officer
International Medical Center

Dr. Kathy Sienko

Chief Nursing Officer
King Faisal Specialist Hospital & Research Centre

Dr. Ahmad Omar Hawsawi

Chief Nursing Officer
King Abdullah bin Abdulaziz University Hospital

Dr. Syed Abd El-Kader

Chief Medical Officer
Masar Center

Dr. Hattan Alsubhi

Executive Director of Nursing Affairs
King Abdullah Medical City & Makkah Healthcare Cluster

Adel Alshabaan

Managing Director
Health. Links Powered by, Press Ganey

Dr. Rabih Abouleila

Patient Experience Director
International Medical Center (IMC)

Haitham A. Elmasry

Director of Academy and Crew Experience
Dr. Samir Abbas Healthcare Group

Charles Bennett

President & CEO
CXSA Middle East

Najla Sindi

Nursing Director
King Fahd Hospital – Jeddah

Dena Zedan

Communications, Public Affairs and Patient Advocacy Director
Roche

Fadi Al-Meamarji

Deputy Director of Patient Experience & Customer Care Advocacy
Jeddah Second Health Cluster

Hassan Mohammad

Co-founder & Chief Growth & Innovative Officer
CXSA Middle East

Cate Murphy

Vice President, Marketing & Client Engagement
Samaritan

Eng. Mohammed Zahrani

Senior Director, Elite Customer Experience & External Relationship Development
International Medical Center (IMC)

Refaat Saadi

Business Development Director
CareInn

Ruth Evans

Principal Patient and Employee Experience Consultant
Picker Institute

Eman Kady

Quality Director
Dr. Erfan and Bagedo General Hospital

Jafar Basha

Vice President-International Business Development/Operations
Care Systems

Bassel El Sayegh

Regional Director - EMEA
Planetree International

Maya Helbaoui

Head of Policy ME
Roche

Israa Alahmadi

Medical & Clinical Affairs Quality
King Faisal Specialist Hospital & Research Center – Madinah

Wesam Damanhouri

Deputy Assistant of the General Director for Organizational Excellence
King Fahd Hospital - Jeddah

Dr. Abed Sabra

General Manager
Roche

Dr. Nada Fida

Patient Experience Advisor | Training Consultant | Emotional Intelligence & Resilience Coach
UBU Consultants

Dr. Abdulmutalib Masloom

Consultant of Vascular Surgery, Quality and Patient Safety Leader
Johns Hopkins Aramco Healthcare (JHAH)

Dr. Hashim AlZain

Chief Technology Officer
HealTec

Dr. Ayman Elhomoudi

Section Head of Pediatrics
King Faisal Specialist Hospital & Research Center – Madinah

Dr. Ramy Sabe

Consultant Pediatric Gastroenterologist
King Faisal Specialist Hospital & Research Center – Madinah